Urban Decay cosmetics has been calling out beauty industry bullshit since 1996. So when tasked with rebranding UD, we were challenged with keeping the '“pink makes me puke” attitude while championing experimentation.
Introducing Pretty Different, the belief of constant reinvention. This was brought to life with our UD Citizens that follow the same belief - Lizzo, Ezra Miller, CL, Joey King and Karol G.
*I was a part of the conceptualization of the new brand positioning and film, but did not work on the production.
Spoil Me, Honey
This holiday, Urban Decay presents a pretty different approach to gifting. We think holiday love should start with you, so we’ll give the world the collection they need to express their self-love in the most indulgent, decadent way possible.
Spoil yourself rotten with the sweet golden glory of the UD NAKED Honey Palette.