RED. SET. GO.
While other whiskey brands show Ireland as a caricature of itself with rolling green hills and tweed suits, we immersed people in the Ireland unseen - the gritty streets of Belfast.
With a pack of 16 Irish red heads running fearlessly through the streets, RED. SET. GO. reflects the feeling of drinking Bushmills straight. The calm before the first sip, the rush of blood coursing through your veins, and the feeling of freedom with nothing in the way.