Dear Stranger

Peloton is made of 6 million strangers. They motivate you to be your strongest self - even from behind a screen.

To launch their Olympic campaign we had athletes, who are real Peloton members, tell fellow members about the impact of community on their life.

We featured real Peloton members: John John Florence, Usain Bolt, Allyson Felix, Scout Bassett and Kathleen Baker.

The campaign rolled out into stills of our athletes in some of their most candid moments.