Dear Stranger
Peloton is made of 6 million strangers. They motivate you to be your strongest self - even from behind a screen.
To launch their Olympic campaign we had athletes, who are real Peloton members, tell fellow members about the impact of community on their life.
The new BISSELL Symphony All-in-One is an amazing hard floor cleaner that vacuums and steams at the same time. You get a clean hard floor without using a mop and bucket or harsh chemicals – all you need is water.
We featured real Peloton members: John John Florence, Usain Bolt, Allyson Felix, Scout Bassett and Kathleen Baker.
The campaign rolled out into stills of our athletes in some of their most candid moments.
ROLE: CREATIVE DIRECTOR
MADE WITH MARTIN BAKER AND CHRIS HANRAHAN
SHOT BY DANNY YIRGOU (FILM) AND JOE PERRI (PHOTOGRAPHY)