This Is The Shoe

ASICS

 

ASICS told us their new shoe, the HyperGEL-Yu, wasn’t their best athletic shoe or their most stylish. So, we featured the unseen in athletic shoe advertising: the mundane moments in life. This is the shoe for everything, even when everything is nothing at all. 

This campaign extended across 3 x :15s films, 2 x :60s films, print and digital.

 
 
 

I know what you’re thinking. What do those look like as 60s spots!? We also created long-form versions, extending the moment to play up the normalcy of the moment.

 
 
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