This Is The Shoe
ASICS told us their new shoe, the HyperGEL-Yu, wasn’t their best athletic shoe or their most stylish. So, we featured the unseen in athletic shoe advertising: the mundane moments in life. This is the shoe for everything, even when everything is nothing at all.
This campaign launched with 15s films, 60s films, print and digital.
I know what you’re thinking… what the hell do they look like as 60s!? We created long-form versions for pre-roll to accentuate the mundane-ness of the moments.