This Is The Shoe
ASICS told us their new shoe, the HyperGEL-Yu, wasn’t their best athletic shoe or their most stylish. So, we featured the unseen in athletic shoe advertising: the mundane moments in life. This is the shoe for everything, even when everything is nothing at all.
This campaign extended across 3 x :15s films, 2 x :60s films, print and digital.
I know what you’re thinking. What do those look like as 60s spots!? We also created long-form versions, extending the moment to play up the normalcy of the moment.