This Is The Shoe

ASICS

 

ASICS told us their new shoe, the HyperGEL-Yu, wasn’t their best athletic shoe or their most stylish. So, we featured the unseen in athletic shoe advertising: the mundane moments in life. This is the shoe for everything, even when everything is nothing at all. 

This campaign launched with 15s films, 60s films, print and digital.

 
 
 

I know what you’re thinking… what the hell do they look like as 60s!? We created long-form versions for pre-roll to accentuate the mundane-ness of the moments.

 
 
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