The Ultimate Demo

For the launch of the new BISSELL Vacuum and Steam mop, they asked us to create product demos for social.

So we had our client stand behind their product claim that it kills 99.9% of bacteria with only water, by sending them into the subway with a plate of food and butter fingers.

The video reached over 500,000 views in less than 2 weeks (this was before the internet was what it was today). It was covered internationally by ABC, NBC, Mashable, Gizmodo, Daily Mail, Men’s Health and much more.