Unwrite the Rules

There used to be all these rules for life at home, from planning dinner a week ahead to spending all day doing laundry. But the home has changed.

We launched Samsung’s new brand platform which upends outdated rules of the home and shows how Samsung Appliances give us a new way to live, for the new ways we live.

We launched with a 60, supported by 3 x 30s and 4 x 15s.