Don't Fear the Heat

Doritos INFerno

 

To prove Doritos Inferno chips don't fear the heat, we took a bag into one of the hottest places on earth - a volcano. We filmed the first ever 360° video inside an active volcano, and brought back a bag of Doritos Inferno and a lava rock for one lucky fan.  The video reached almost 5 million views and our campaign got over 58 million impressions.