Don't Fear the Heat

Doritos INFerno


To prove Doritos Inferno chips don't fear the heat, we took a bag into one of the hottest places on earth - to the depths of the Ambrym volcano. We filmed the first ever 360° video inside the active volcano, brought back a bag of chips and a lava rock for one lucky fan. The video reached about 5 million views and the campaign got over 58 million impressions.