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THE NEWS LITERACY PROJECT
Fake news exploded this year, so we needed to teach people to read with a critical eye and not take news at face value. So we literally put a spin on the English alphabet, rotating it 90 degrees. Each character was designed to be deciphered - to make you look, think and learn.
We used our font in a headline-based campaign and pushed it out wherever people read the news. It was even made into a downloadable, usable font.