See All The Angles
THE NEWS LITERACY PROJECT
It was the year of fake news and The News Literacy Project needed to teach people to start reading with a critical eye. To not take news at face value. So, we put a literal spin on the alphabet, rotating it 90 degrees. Each character was designed to be deciphered - to make you look, think and learn.
We used our font in a headline-based campaign and pushed it out wherever people read the news. It was even made into a downloadable, usable font.