JESS TOYE
 

 

ABOUT

 
 
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Hi.

I'm a creative director / art director whose multidisciplinary work has been recognized globally - from film, to hacking social platforms, to reimagining a font. My work has been awarded by every major advertising show and have been fortunate to be personally recognized as Ad Age’s Creative of the Year, Adweek's Creative 100, the 4A's 100 People Who Make Advertising Great and The One Club’s Next Creative Leaders.

I started my career in Toronto at zulu alpha kilo where I learned to think fast and execute even faster. But driven by growth I sought out the challenge to flip Capital C and put them on the industry map and in one year several of our campaigns were awarded and achieved international attention. When Capital C merged into another agency, I went to BBDO to gain large agency experience. I then moved to JWT New York where I led campaigns which combined won 36 international awards and shortlists, including Fast Company's Most Innovative Companies and led JWT to earn #5 ranked Cannes Cyber Agency of the Year. I then chose to focus on creative leadership at Virtue, an agency by VICE, where I led the launch of several brand platforms, worked through creative solutions with strategy and accounts, refined agency process and managed creative teams. adam&eveDDB then called to help build their NYC agency where I led several brand campaigns and was key in new business wins such as Peloton and Jet Blue. Currently, I’m a Creative at Apple looking to face new challenges and broaden my experiences.

 
 
 

Experience

Apple
Creative

adam&eveDDB
Creative Director

VIRTUE an agency by VICE
Creative Director

J. Walter Thompson
Senior Art Director

BBDO
Art Director

kbs+
Art Director

zulu alpha kilo
Jr. Art Director

 
 

Clients

Tech: Apple / Peloton / Samsung / Facebook / Indeed / Ense

Alcohol: Bushmills / Skyy Vodka / Blue Moon / Bud Light / Corona / Fosters / Campari

Food + Beverage: Doritos / Lays / Tostitos / Skittles / Coca-Cola / Pepsi / KeVita / Kraft / Whiskas / Pedigree / Quaker

Packaged Goods: Trojan / Dove / Listerine / Tylenol / Bayer / Schick / Bulldog Skincare

Automotive:  Mercedes-Benz / BMW / Audi  

Travel:  JetBlue  

Lifestyle:  ASICS / Urban Decay

Finance:  BlackRock / Visa

Public Service: Northwell Health / Black Lives Matter / The News Literacy Project / Canadian Cancer Society / Ministry of Health

 
 

Panels + Judging

Cannes Lions - See It Be It - Judge (2020 + 2022)
Cannes Lions - See It Be It - Panel Host
D&AD - New Blood Awards - Judge
The One Show - Social Media - Judge (2019 + 2022)
The One Club - Next Creative Leaders - Speaker
The One Club - Next Creative Leaders - Judge
The One Club - Young Ones & Young Guns Event - Speaker
The 3% Conference - Next Creative Leaders - Speaker
The Marketing Awards - Advertising - Shortlist Judge
The Side Show - Judge
inVisible Creatives - Mentor
4A's + Pinterest - Speaker
Pinterest - Right the Ratio - Speaker
OCAD - Portfolio Reviewer

 

Recognition

Adweek - Creative 100 - Article
Ad Age - Creative of the Year - Article
Ad Age - “Jessica Toye’s work unsettles for all the right reasons” - Article
Cannes Lions - See It Be It - Article
4A's - 100 People Who Make Advertising Great - Article
The One Club - Next Creative Leaders - Article
JWT HiP - High Potential Employee in the network

 

Awards

One Show - 2024 - Shortlist: Social Media - Influencer - Single Channel
One Show - 2024 - Shortlist: Branded Entertainment - Low Budget
One Show - 2024 - Shortlist: Brand Side - Integrated Campaign
Webby’s - 2024 - Nominee: Advertising, Media & PR - Best Use of Social Media
Webby’s - 2024 - Nominee: Advertising, Media & PR - Digital Campaign
Ad Age Creativity Awards - 2018 - Gold: Technology Application of the Year
Ad Age Creativity Awards - 2018 - Finalist: Best Work for Good
WARC Gunn Report - 2018 - #30 of 100
Cannes Lions - 2017 - Gold: PR - Innovative Use of Social Media
Cannes Lions - 2017 - Gold: PR - Social Community Building / Management
Cannes Lions - 2017 - Gold: Cyber - Community Building / Management
Cannes Lions - 2017 - Silver: Cyber - Innovative Use of Social or Community
Cannes Lions - 2017 - Silver: Cyber - Social Purpose
Cannes Lions - 2017 - Silver: Cyber - Native Advertising
Cannes Lions - 2017 - Bronze: Direct - Use of Social Platforms
Cannes Lions - 2017 - Bronze: Mobile - Social Purpose
Cannes Lions - 2017 - Bronze: Mobile - Co-Creation & UGC
Cannes Lions - 2017 - Shortlist: Mobile - Targeted Communication
Cannes Lions - 2017 - Shortlist: Promo & Activation - Charities & Non-profit
Cannes Lions - 2017 - Shortlist: Promo & Activation - Use of Social Platforms
Cannes Lions - 2017 - Shortlist: Promo & Activation - Real-time Response
Cannes Lions - 2017 - Shortlist: Promo & Activation - Co-Creation & UGC
Cannes Lions - 2017 - Shortlist: Typography - Print & Editorial
D&AD Impact Awards - 2017 - White Pencil: Diversity & Equality
D&AD Impact Awards - 2017 - Wood Pencil: Civic Engagement
D&AD - 2017 - Wood Pencil: Use of Social Media
The One Show - 2017 - Gold: Social Media
The One Show - 2017 - Shortlist: Interactive
Clios - 2017 - Silver: Social Media - Single Platform Campaign
Clios - 2017 - Silver: Social Media - Shortlist
LIA - 2017 - Gold: Digital: NGO
LIA - 2017 - Bronze: Design: Use of Typography Campaign
Webby's - 2017 - Nominee
New York Festival - 2017 - Gold: Best Use of Media
New York Festival - 2017 - Gold: PSA
New York Festival - 2017 - Silver: Activation & Engagement
Fast Co. Most Innovative Companies - 2017 - Black Lives Matter
Communication Arts - 2017 - Poster Design
Communication Arts - 2017 - Typeface Design
Communication Arts - 2017 - Interactive - Social
WPP Cream Awards - 2017 - Crème de la Crème: Digital
Webby's - 2017 - Honoree - Augmented Reality
Marketing Awards - 2017 - Bronze: Best in Augmented Reality
Applied Arts - 2017 - Advertising Non-Traditional - Single
Applied Arts - 2017 - Public Service/Charity - Single
Cannes Lions - Young Lions - 2016 - Finalist
Cannes Lions - Young Lions Canada - 2016 - Gold
Media Innovation Awards - 2016 - Shortlist: Best in Consumer Engagement
Media Innovation Awards - 2016 - Shortlist: Best in Branded Content
ADCC - 2016 - Merit: Print
CMA - 2015 - Bronze: Consumer Products
Applied Arts - 2015 - Interactive - Viral
Applied Arts - 2015 - Interactive - Online Video
Applied Arts - 2015 - Interactive - Branded Content
Applied Arts - 2015 - Branded Content - Single
Applied Arts - 2015 - Promotional Video - Single
National Advertising Awards - 2014 - Finalist
Carte Blanche for Creatives - 2014 - Finalist
OBIE - 2013 - Finalist: Outdoor
International Summit Awards - 2013 - Silver
International Summit Awards - 2013 - Bronze
The One Show - 2012 - The Young Ones - Winner
ADCC - 2012 - Student Awards - Finalist