#BuyBlack Jingles

Black-owned businesses have been disproportionately affected by COVID, closing at twice the rate of non-diverse businesses.

So, we created Buy Black Jingles — a series of customized jingles for Black-owned businesses created by Reggie Watts, on Facebook Live.

With no written music, just his voice, a looping pedal, and a whole lot of creative spark, Reggie created a unique jingle for each business alongside their logos and products.

Our segment aired on Facebook's #BuyBlack Friday Show, hosted by Gabrielle Union. Reggie and Gabrielle even starred in teasers to get eyes on the live show and especially our Black-owned businesses.