Live Cam Cleaning

In ‘Silo’ cleaning the camera lens of a live feed to see the apocalyptic outside world is a crucial plot point. And like ‘Silo’, we are  constantly watching the world through live feeds.

So leading up to the S2 premiere, we sent a cleaner out to clean the lens one of the most watched live streams.

We partnered with Pokimane on Twitch to have a Silo cleaner come into the room while she was “away” and clean the video camera 3 times. The 3rd time they were “caught” by Pokimane sending audiences going crazy in the chat. She then revealed that it was, indeed, for ‘Silo’.
The stunt reached 15M people across platforms.

ROLE: CREATIVE DIRECTOR

MADE WITH TY CARRINGTON

Live Cam Cleaning

In ‘Silo’ cleaning the camera lens of a live feed to see the apocalyptic outside world is a crucial plot point. And like ‘Silo’, we are constantly watching the world through live feeds.

So leading up to the S2 premiere, we sent a cleaner out to clean the lens one of the most watched live streams.

We partnered with Pokimane on Twitch to have a Silo cleaner come into the room while she was “away” and clean the video camera 3 times. The 3rd time they were “caught” by Pokimane sending audiences going crazy in the chat. She then revealed that it was, indeed, for ‘Silo’.

The stunt reached 15M people across platforms.

In ‘Silo’ cleaning the camera lens of a live feed to see the apocalyptic outside world is a crucial plot point. And like ‘Silo’, we are  constantly watching the world through live feeds.