Live Cam Cleaning

In the sci-fi series SILO, an underground community watches the outside toxic world through a live feed that must be cleaned. And like SILO, we are  constantly watching the world through live feeds.

So leading up to the S2 premiere, we sent a cleaner out to clean the lens of one of the most watched livestreams.

We partnered with Pokimane on Twitch to have a cleaner come into the room while she was “away” and clean the video camera 3 times. The 3rd time they were “caught” by Pokimane sending audiences going crazy in the chat. She then revealed that it was, indeed, for ‘Silo’.
The stunt reached 15M people across platforms.

ROLE: CREATIVE DIRECTOR

MADE WITH TY CARRINGTON

Live Cam Cleaning

In the sci-fi series SILO, an underground community watches the outside toxic world through a live feed that must be cleaned. And like SILO, we are constantly watching the world through live feeds.

So leading up to the S2 premiere, we sent a cleaner out to clean the lens of one of the most watched livestreams.

We partnered with Pokimane on Twitch to have a cleaner come into the room while she was “away” and clean the video camera 3 times. The 3rd time they were “caught” by Pokimane sending audiences going crazy in the chat. She then revealed that it was, indeed, for ‘Silo’.

The stunt reached 15M people across platforms.

In the sci-fi series SILO, an underground community watches the outside toxic world through a live feed that must be cleaned. And like SILO, we are  constantly watching the world through live feeds.