Hydrated World

SCHICK HYDROSILK

 

Our brief was to show our razor is actually a robot (yes, you read that right) and communicate it contains 'hydra-boost serum'. So, naturally we wanted to stand out and make it as ridiculous as possible.

We sold this bold and oddly beautiful idea to client, which was a big leap from their usual women's razor commercials. It made enough noise to be featured as Hot Slut of the Day on dlisted.