Fight Pink Tax

GIrlhq

 

We wanted to change "The Pink Tax," which is the fact that women often pay more than men for the same products, goods and services in Canada. So we created a video to show the absurdity of the situation.

In a few days our video received over 400,000 views - with zero media dollars. It was covered by major national news outlets and even inspired Boxed.com to remove the Pink Tax on all their items.