JESS TOYE
 

 

About

 
 
Me3.jpg
 

My story

I'm a creative director and art director who's been internationally awarded by shows such as Cannes Lions, Gunn 100, D&AD, D&AD Impact, One Show, Clios, LIAs, New York Festival, Webby's, Communication Arts, Applied Arts, CMAs, ADCCs and have been featured by Ad Age Creative of the Year, Adweek Creative 100, the 4A's 100 People Who Make Advertising Great and The One Club Next Creative Leaders.

Near the end of my first year at zulu alpha kilo, I decided that in order to grow quickly I needed a greater challenge. I went to Capital C knowing they weren't known for its creative work and wanted to flip that perspective, so I created an opportunity with TEDx and launched a BISSELL campaign which achieved worldwide attention. During this time Capital C merged with kbs+ and I decided to join BBDO to gain experience at a large, global agency. I then went to JWT New York, where my team created an opportunity with Black Lives Matter and our work got BLM on Fast Company's Most Innovative Companies of 2017. I also brought in the News Literacy Project and created work that got international journalists and educators talking.

Currently, I'm working at VIRTUE to face new challenges and create bold and engaging work under any circumstance.

 
 
 

Work experience

VIRTUE
May 2018 - Present
Creative Director
asics / Bushmills / Park MGM

JWT New York
April 2016 - May 2018
Senior Art Director
Schick / Campari / Dannon / Tylenol / Black Lives Matter / The News Literacy Project

BBDO
January 2015 - April 2016
Art Director
Doritos / Whiskas / Pedigree / Mercedes-Benz / Visa / Appleton Rum / Bayer / Ministry of Health

kbs+
October 2013 - January 2015
Art Director
BMO / Church & Dwight / Unilever / Lays / BISSELL / Peller Estates

zulu alpha kilo
October 2012 - October 2013
Jr. Art Director
Audi / Corona / Jack Astor's / Bell / Workopolis / Coca-Cola

 
 
 

Recognition

The One Club Next Creative Leaders - 2018 - Jury
Ad Age A-List - 2018 - Winner: Creative of the Year - Article
Ad Age - 2018 - Discomfort zone: Jessica Toye's work unsettles for all the right reasons - Article
Adweek's Creative 100 - 2017 - Winner - Article
4A's 100 People Who Make Advertising Great - 2017 - Winner - Article
The One Club Next Creative Leaders - 2017 - Winner - Article
JWT HiP - 2017 - Winner- 1 of 50 High Potential Employees across the global network - Article
The 3% Conference - 2017 - Next Creative Leader: Speaker
The One Club - 2017 - Young Ones & Young Guns Event: Speaker
4A's + Pinterest - 2017 - Idea Leader
Pinterest - 2017 - Right the Ratio: Speaker
OCAD - 2014 - Portfolio Reviewer

 
 

Awards

Ad Age Creativity Awards - 2018 - Winner: Technology Application of the Year
Ad Age Creativity Awards - 2018 - Finalist: Best Work for Good
WARC Gunn Report - 2018 - #30 of 100
Cannes Lions - 2017 - Gold: PR - Innovative Use of Social Media
Cannes Lions - 2017 - Gold: PR - Social Community Building / Management
Cannes Lions - 2017 - Gold: Cyber - Community Building / Management
Cannes Lions - 2017 - Silver: Cyber - Innovative Use of Social or Community
Cannes Lions - 2017 - Silver: Cyber - Social Purpose
Cannes Lions - 2017 - Silver: Cyber - Native Advertising
Cannes Lions - 2017 - Bronze: Direct - Use of Social Platforms
Cannes Lions - 2017 - Bronze: Mobile - Social Purpose
Cannes Lions - 2017 - Bronze: Mobile - Co-Creation & UGC
Cannes Lions - 2017 - Shortlist: Mobile - Targeted Communication
Cannes Lions - 2017 - Shortlist: Promo & Activation - Charities & Non-profit
Cannes Lions - 2017 - Shortlist: Promo & Activation - Use of Social Platforms
Cannes Lions - 2017 - Shortlist: Promo & Activation - Real-time Response
Cannes Lions - 2017 - Shortlist: Promo & Activation - Co-Creation & UGC
Cannes Lions - 2017 - Shortlist: Typography - Print & Editorial
D&AD Impact Awards - 2017 - White Pencil: Diversity & Equality
D&AD Impact Awards - 2017 - Wood Pencil: Civic Engagement
D&AD - 2017 - Wood Pencil: Use of Social Media
The One Show - 2017 - Gold: Social Media
The One Show - 2017 - Shortlist: Interactive
Clios - 2017 - Silver: Social Media - Single Platform Campaign
Clios - 2017 - Silver: Social Media - Shortlist
LIA - 2017 - Gold: Digital: NGO
LIA - 2017 - Bronze: Design: Use of Typography Campaign
Webby's - 2017 - Nominee
New York Festival - 2017 - Gold: Best Use of Media
New York Festival - 2017 - Gold: PSA
New York Festival - 2017 - Silver: Activation & Engagement
Fast Co. Most Innovative Companies - 2017 - Black Lives Matter
Communication Arts - 2017 - Poster Design
Communication Arts - 2017 - Typeface Design
Communication Arts - 2017 - Interactive - Social
WPP Cream Awards - 2017 - Crème de la Crème: Digital
Webby's - 2017 - Honoree - Augmented Reality
Marketing Awards - 2017 - Bronze: Best in Augmented Reality
Applied Arts - 2017 - Advertising Miscellaneous
Cannes Lions - Young Lions - 2016 - Finalist
Cannes Lions - Young Lions Canada - 2016 - Gold
Media Innovation Awards - 2016 - Shortlist: Best in Consumer Engagement
Media Innovation Awards - 2016 - Shortlist: Best in Branded Content
ADCC - 2016 - Merit: Print
CMA - 2015 - Bronze: Consumer Products
Applied Arts - 2015 - Interactive - Viral
Applied Arts - 2015 - Interactive - Online Video
Applied Arts - 2015 - Interactive - Branded Content
Applied Arts - 2015 - Branded Content - Single
Applied Arts - 2015 - Promotional Video - Single
National Advertising Awards - 2014 - Finalist
Carte Blanche for Creatives - 2014 - Finalist
OBIE - 2013 - Finalist: Outdoor
International Summit Awards - 2013 - Silver
International Summit Awards - 2013 - Bronze
The One Show - 2012 - The Young Ones - Winner
ADCC - 2012 - Student Awards - Finalist